"IF YOU'RE TRYING TO PERSUADE PEOPLE TO DO SOMETHING, OR BUY SOMETHING IT SEEMS TO ME YOU SHOULD USE THEIR LANGUAGE, THE LANGUAGE IN WHICH THEY THINK."
- David Ogilvy, Advertising Executive
For a free consultation on developing an effective relationship marketing program
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Relationship Marketing
Relationship marketing is critical to any organization that wants to maintain and grow revenue and profitability from its existing customer base as well as attract new customers. Effective relationship marketing aligns to various means and channels that are permission based and provide accurate and relevant information to each recipient.
At Prism Digital Communications we help companies develop and execute effective relationship marketing initiatives leveraging our cross media capabilities.
We believe effective relationship marketing requires incorporating real time personalization (RTP) in to your communications so that there is a much higher degree of relevance and customization based on the customers history and preferences.
The key benefits of working with and using our capabilities for relationship marketing include integrated and synchronized communications from one resource and transparency between customer data and the results of your marketing initiative. We view relationship marketing as a continuous process that requires ongoing analysis to mine customer responses, identify trends and create communications, offers and or upsell opportunities in real time that align to those efforts.
The success of any customer relationship management program revolves around customer data. Some clients express a concern that they don’t have the proper data or mechanisms in place to gather data to execute an effective relationship management program. This is where the benefit and utility of our cross media capabilities provides great benefit and opportunity. We can develop and initiate programs and campaigns designed to gather, mine and or align data for scaling up to an ongoing relationship marketing programs. From online surveys, landing page sequencing and more effective segmentation to simple call center interview questions and messaging we can make relationship marketing work for you and your customers.
Effective customer retention programs through relationship marketing help drive and increase customer profitability that increases over time. In addition customer acquisition costs are minimized the longer the relationship. That is why we believe prospects that have been pre-qualified to have a strong interest and desire to purchase are at the entry point of any relationship marketing program.
Using Prism’s cross media capabilities for your relationship marketing will enable you to drive and maximize your customer’s online experiences synchronized any offline interactions such as direct mail or call center interactions. In addition with effective personal web site development our programs reduce the burden on call centers and account management personnel allowing greater focus on more business critical requirements.
For a free consultation on developing an
effective relationship marketing program
click here
.
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